From values to vision and beyond…

Are you struggling to see how your values, mission, vision and purpose fit into the story of your practice?

Perhaps this will help.

VALUES – your starting point. You take up a position and put your stake in the ground. That gives the RIGHT CLIENTS a chance to gather round.

MISSION – the journey you embark upon. It’s a journey of transformation for your CLIENTS.

VISION – the destination. It’s the better place you’re leading your CLIENTS towards.

With these three things, you have a clear path ahead of you, and your CLIENTS are on the journey too.

That means you have PURPOSE.

So, here’s the formula:


NB Don’t forget to take your CLIENTS with you (in capitals to stress the importance of this!).

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