The most natural thing in the world

There’s nothing complicated about storytelling, and it should be the most natural, human thing in the world.

But in our professional lives we tend to forget how powerful stories can be – and how simple they are to tell.

So here’s the very simple, very straightforward HOW TO TELL A STORY page from my Storytelling Toolkit for Architects.

If you’re wondering how this little diagram relates to practice profiles, project stories and bios, that’ll be for another day.

And if you’ve got one of my toolkits, and you’re now looking at this and thinking yours is different, you’re not imagining it. Someone pointed out that I’d used an expression which had another meaning – something I had no idea about – so to save further embarrassment I made a change for the reprint. (But I’m still a bit embarrassed. 😳 )

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