So many clever things…

A story can do all sorts of very clever things. Here are my three favourites:

👍 Gives your CLIENT the confidence to move forward (because emotion, not reason, often drives big decisions).

👍 Allows them to imagine how you would solve THEIR problem.

👍 Shows what’s possible for THEM.

This is the third instalment from my Storytelling Toolkit for Architects 📗, and Act 3 in the (very meta) story of storytelling – the positive outcome.

*By storytelling, I don’t just mean kicking off with a quick anecdote and then resorting to a dry description of what you do. I mean using the ‘power of story’ to write about your practice, your projects, and yourself.

1131 1125 Architypal