Getting your stories off to a better start

Why is a ‘first-line false start’ a bigger deal than you might think?

Can’t you just cross it out and start again?

Actually, it’s not that simple.

Because…

🚫 You’re starting in the wrong place (ego rather than empathy).

🚫 You’ve got the wrong perspective (yours rather than your client’s).

🚫 You don’t know where you’re going (you need a map).

I love helping you with this stuff, because…

👍 The revelations come thick and fast.

👍 Writing and speaking become so much easier.

👍 Your practice story falls into place, and then your project stories do too.

In other words, you get much more than you bargained for. And, in the words of one of my clients, it’s ‘more fun than therapy’.

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