A life of reinventions
Come spring, I’ll have been running Architypal for eight years*, and it’ll be time for reinvention. My life has always been full of reinventions – something I’ve written about
Read moreCome spring, I’ll have been running Architypal for eight years*, and it’ll be time for reinvention. My life has always been full of reinventions – something I’ve written about
Read moreIf I needed a reminder that being surrounded by clients, colleagues, friends and strangers is a good thing, then this was it. (Note to all of us who don’t live…
Read moreCan it get any simpler than this? At first glance you might think there’s a lot going on here – but look again and you’ll see it’s not that complicated.…
Read moreWhy is a 'first-line false start' a bigger deal than you might think? Can’t you just cross it out and start again? Actually, it’s not that simple. Because… 🚫 You’re…
Read moreA story can do all sorts of very clever things. Here are my three favourites: 👍 Gives your CLIENT the confidence to move forward (because emotion, not reason, often drives…
Read moreWhat have Guttfield Architecture got in common? Two things: 📌 They’ve both been shortlisted for Best Written Content in the
Read moreThere’s nothing complicated about storytelling, and it should be the most natural, human thing in the world. But in our professional lives we tend to forget how powerful stories can…
Read moreLet’s take a moment to talk about the BUILT ENVIRONMENT. But I’m only going to touch the surface here. This is about that little phrase and nothing more. This is…
Read moreMy town – Lewes – is at the centre of the universe right now. Or at least that’s what it feels like. Because with planning permission for Human Nature can…
Read moreHere’s my brand-new STORYTELLING TOOLKIT FOR ARCHITECTS. It’s only a little thing, but I’ve packed a lot into it: ✅ Why tell a story? ✅ How to tell a story…
Read moreIs there anything people hate more than writing their own bio? Well, of course there is, but it’s still something most people would do almost anything to avoid. And yet…
Read moreWriting a book is a big deal. I know this because I used to be an editor at Penguin. And I know this again now because the man I'm married…
Read moreBrand is a great way of talking about identity. But – and this is a big one – to a lot of architects it sounds like a slightly empty marketing…
Read moreThere's been so much talk of ChatGPT recently that I haven't felt the need to weigh in with my own thoughts on the matter. But I am feeling the need…
Read moreI’m in awe of anyone who hosts a podcast. And, as I say that, I’m looking intently at Rion Willard, Rachel Birchmore and Louise Rogers, all of whom regularly serve…
Read moreWhy bother thinking about what makes an ideal client? Because it’s the first step in purposefully getting more of those clients. And if your ideal client sees themselves reflected in…
Read moreI used to work in publishing – I had a lovely job as an editor at Penguin Books* – and I never, ever liked it when people called our books…
Read moreAn alternative to the almost obsolete, not-much-use-to-anyone, short-lived business card… That’s how I billed my WRITING TOOLKIT FOR ARCHITECTS when I first introduced it to the world. But it’s been…
Read moreAre you struggling to see how your values, mission, vision and purpose fit into the story of your practice? Perhaps this will help. VALUES – your starting point. You take…
Read moreIn case you're in any doubt as to the value of storytelling, here's a little list to help you see the light: Stories... ...make us care ...tap into our emotions ...build…
Read more