Writing

A short sermon on what matters

Have you ever read a testimonial that starts ‘They are an award-winning, multi-disciplinary practice…’? No? Nor me. And that’s because clients – or at least the lovely human ones that…

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Something a little more architect-friendly

Over the last five years of running in-house writing workshops, I've been trying far too hard to be helpful through wordy PDFs summarising everything we covered. And I'm not so…

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Big words, big ideals - Podcast

Big words, big ideals

Purpose, values, vision, narrative… These are all words that get bandied about, but why are they important, how do they help, and what do they really mean? If you’re interested…

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FAQs

Good question?

An FAQ about FAQs: are they a good thing to have on your website or not?

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Images and words – pitching one against the other

Images and words – pitching one against the other

Storytelling in words and images.

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Images and words – pitching one against the other

How to tell a great story about architecture – in words and images

Telling great stories is one of the best ways of winning clients, changing minds, and sparking conversation.

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Jargon is a strange thing

Jargon is a strange thing

In architecture, there are so many words and phrases that leave me cold.

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Word-tinkering: my two-week challenge

Word-tinkering: my two-week challenge

It’s funny how often people whose business is communication can’t quite get comfortable with the words on their own website.

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Website content: a quickstart guide just for architects

Website content: a quickstart guide just for architects

If you want the words on your website to work harder, these simple instructions are written with you in mind:

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Shorter, simpler, better

Shorter, simpler, better

Why do we write words that we don’t use when we speak?

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Why are so many of us so reluctant to write?

Why are so many of us so reluctant to write?

The reasons sometimes seem endless: it’s difficult to get started, difficult to keep going, and difficult to get finished.

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fountain pen

Do you need another way of writing about yourself?

Those pesky descriptions of ourselves that we all have to write at one time or another.

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Calling all copywriters…

Calling all copywriters…

Are we better at writing about other people than about ourselves?

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Seven ways to take the stress out of writing

Seven ways to take the stress out of writing

To kick off the autumn, I’ve just sent out another email in my ‘writing for architects’ series.

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How not to kick off your practice profile

How not to kick off your practice profile

Here is another of my occasional emails in which I try and take the mystery and hard work out of writing…

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Studio Egret Framing Serendipity RIBA

Another good reason to write about what you do

The process of writing is good for our brains and good for our creativity.

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Juliette Mitchell with colourful background

How to write a better website bio

I’m always happy to talk through what you could do to make your website more human and more engaging.

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A blog for Archiboo

A blog for Archiboo

I’ve been a fan of Archiboo ever since becoming involved in the business of architecture.

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Driving fast and writing badly

Driving fast and writing badly

Words are important: they change minds, they make things happen, and they bring what’s on the inside onto the outside.

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Writing for your website

Blank pages – or blank documents on your screen – are all depressingly similar.

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