Thank you so much for our workshop. I found it extremely enlightening, and you have really helped me start to think about writing from a different perspective. I am very excited about the process from here…
Fred Guttfield, Guttfield Architecture
How I help
I help by taking away the stumbling blocks and giving you unlikely tricks and sensible strategies to get the words flowing.
Forget what you were taught at school – I’ll get you writing as naturally, and as powerfully, as you speak.
Loft Library by Collective Works, photo by Francesco Russo
If you’re struggling to express your purpose and your mission, I’ll help you delve deep.
If your practice profile sounds just like everyone else’s, I’ll help you find your voice.
If your project descriptions aren’t coming to life, I’ll help you tell stories.
Here are some of the ways I work. Click on the one you’re interested in, or just keep on scrolling…
Website audits
We’ll look at each page of your website. I’ll tell you what’s working and what’s not.
You’ll know where to go from here and what to do next.
“It was an hour of revelations”
Sophie Griffiths, Campbell & Co Architects
This is a good first step
if you’ve been putting off
making any decisions about
your website.
if you’ve been putting off
making any decisions about
your website.
Workshops
Writing is hard, but it doesn’t need to be.
If you’re ready to think and write differently, this one’s for you.
“It’s been a joy”
Catherine Finkernagel, Finkernagel Ross
Training
I help shake things up and give you fresh ways of putting pen to screen (or paper).
I’ve run sessions for all kinds of practices, as well as for the Museum of Architecture, for Women in Architecture, and for the RIBA.
“Absolutely loved it”
Marcella Fedele, Zaha Hadid Architects
Workshop with Studio Egret West (credit: Jarrell Goh)
Coaching
Sometimes ideas need to be bounced around. Sometimes we just need someone else to set the deadlines.
“Much more fun than therapy”
Sarah, Urban Designer
Writing
I don’t call myself a copywriter, and I’d much rather not do all the writing for you.
But I’m here to get you to the finish line if that’s what you need. I’ll stay on board until we get there.
We’ll get things moving, bounce ideas around, and work together to get the job done.
Juliette has been a real inspiration. She has been a key part of our rebrand team tasked with helping our studio find a voice, one which represents our unique character and way of working. Juliette held a mirror to us and found the tone we were looking for and, just as importantly, worked with our team of geeky architects to help them understand how to talk to the outside world. Thanks to Juliette we can now spread the word.
Carl Turner, Turner Works
The workshop was so inspiring. I had struggled to find my voice in my writing, and Juliette helped us break through the difficulty of starting with a blank page and find a friendly and approachable – but still professional – tone.
Christian Gonsalves, MIX Architects
I brought Juliette on board to help me find the words to properly describe who I am and what I do. She gave me a simple and straightforward structure, and made me want to really look and understand why I do the work I do, as well as giving me enthusiasm, ambition and confidence to update the words I use and change the way I think about my work.
Sam Tisdall, Sam Tisdall Architects
At a pivotal moment for our practice, Juliette helped us define who we are and map out the content for our new website. She pushed us beyond our comfort zones, got us thinking, talking and writing, and gave us fresh ways of approaching the different pages of our website. The whole process was thoroughly enjoyable and useful.
Simon Drayson, George and James Architects
You have helped me in all sorts of ways. I feel a fresh confidence in being me and in what I am about. Flipping my message on its head was a revelation, and being pushed to reclaim ‘I’ and rethink the business name were also big moments. I’ve used the workshops as a starting point to relaunch the practice – a very worthwhile investment!’
Jamie Hunt, Landscape Designer
‘We took a long and good look at our body of work, and at ourselves, and arrived at the core of why we practise architecture’
Siri Zanelli, Collective Works
‘An excellent approach to design and not just the writing’
Rhys Cannon, Gruff Architects