‘It’s a great little book –
both succinct and spirited!’
Ceri Davies, director at
Allford Hall Monaghan Morris
‘What a generous-hearted and
empathetic call to action for all
architects to tell their stories better.’
Wendy Perring, founder and design director at
PAD studio
‘I read it cover to cover, and I loved it.
I can hear Juliette’s voice in my head
now, guiding me along.’
Miranda MacLaren,
director at Orms
‘Part guidebook, part pep talk,
part love letter to clearer,
kinder architectural communication.
Practical, readable, and quietly radical.’
Simon Drayson,
director at George & James Architects
‘It’s a beautiful wee book: simple,
practical, and full of relatable stories.
It shows you how to write so clients
really get your value and the
difference you make.’
Karen Fugle,
leadership coach for architects
‘I love this book, and I keep going back
to it – it’s a brilliant resource for architects,
designers and writers. I’ve been telling all
my architect friends to buy a copy.’
Emma Hutton,
Brand strategist and copywriter
‘I devoured 80% of it in the first sitting.
Full of good and clear ideas.’
Paul Sheeran,
principal at Architexture
‘Short, gorgeously illustrated,
and really practical.’
Ayo Abbas,
marketing expert for architects, engineers
and contractors
‘This book is so good, I don’t want
to recommend it to other architects.
I want to keep it all to myself.’
Lee Holmes,
associate director at Wainwrights
(but, happily, he’s recommending it!)
‘This brilliant little book is Juliette
in a nutshell – friendly, honest,
and packed with super useful advice
(and lovely illustrations). Buy this book!
It will clarify and enthuse, I promise.’
Shelley Smith,
copywriter for architects
‘Light yet meaningful, gently encouraging
architects to step beyond self-imposed silos.
I knew it was special when I found myself
wrapping it up in a plastic bag before taking
it with me to the beach.’
Tabitha Dreyfuss,
heritage architect
‘The book has stayed with me since
finishing, and I so appreciated Juliette’s
thoughtful, generous approach. It truly
is a heartfelt manifesto.’
Nicole Yim,
architect and designer
‘Effortless to read and enjoy.
Thank you for sending such a lovely
thing out into the world for us.’
Anna Gillies,
Associate at IID Architects
‘This book feels like sitting down
with a generous mentor who wants
you to succeed. A resource that
absolutely nails it.’
Ana Wansink,
Director of Marketing and
Business Development at EHDD
‘Packed with decades of wisdom, it’s
both a step-by-step messaging strategy
and a thoughtful guide. I’m pretty sure
I’ll be talking about it for years to come.’
Eszter Riga
Communication & media specialist
‘This little book is a joy to read
and reveals how to be open, transparent
and proud to be oneself.’
Alan Ritchie
Architect at Pris+M
Storytelling for architects.
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