I’ve run many workshops in my time, but I’ve never run one for 110 people, let alone 110 architects, which is exactly what I did a month or so ago. I armed myself with a wine glass and a piece of cutlery (that tried-and-tested method of taking back control), because by ‘workshop’ I mean something interactive and loud – when at least half the room is given permission to talk at the same time.
The session was on ‘How to write to win clients’, and, to cut a 50-minute story short, it boiled down to writing like a human, rather than writing like an architect. Of course it’s a little more subtle than that, but what I like about what I do is that’s it’s really about climbing down from rocket science to something much, much simpler (without losing any of the beauty and complexity along the way).