A story can do all sorts of very clever things. Here are my three favourites:
👍 Gives your CLIENT the confidence to move forward (because emotion, not reason, often drives big decisions).
👍 Allows them to imagine how you would solve THEIR problem.
👍 Shows what’s possible for THEM.
This is the third instalment from my Storytelling Toolkit for Architects 📗, and Act 3 in the (very meta) story of storytelling – the positive outcome.
*By storytelling, I don’t just mean kicking off with a quick anecdote and then resorting to a dry description of what you do. I mean using the ‘power of story’ to write about your practice, your projects, and yourself.