In case you’re in any doubt as to the value of storytelling, here’s a little list to help you see the light:
Stories…
…make us care
…tap into our emotions
…build trust
…take us on a journey
…give us a way of stepping into other people’s shoes
…make things meaningful
…make sense of the world (and of random things)
…bring people together
…fit with the way our brains are wired
…leave space for our thoughts and feelings
…allow us to see ourselves in the lives of others
That’s a pretty convincing list. So please don’t forget the power of a good story. It really can help.